The most common mistake agencies make with a new service isn't underselling it. It's pricing it like a favour, quietly, apologetically, at whatever number feels safe. Offline attribution deserves better, because it's genuinely valuable and genuinely rare, and your rate card should reflect both.
Let's build one. This isn't a template to copy blindly; it's a way to think about the numbers so you land on a price you can defend and a margin you can live with.
You can't price what you haven't costed. The good news: offline attribution is cheap for you to deliver, because the tooling does the heavy lifting and you're using people you already employ.
Your real costs per campaign:
None of that is a new salary. Most of it is an hour here, an hour there, from people already on the payroll. Which means the margin on this service is high, often higher than your core digital retainers, where media management eats real hours every week.
Pick based on your client relationship, not on what sounds fanciest.
The cleanest and most common. Charge a one-time fee to instrument a campaign, creative, capture page, source tags, then a small monthly amount to keep tracking and reporting live.
| Component | What it covers | Illustrative range (INR) |
|---|---|---|
| Setup per campaign | Creative instrumentation, capture page, tracking | ₹15,000 to ₹40,000 |
| Monthly tracking add-on | Ongoing attribution + branded reporting | ₹8,000 to ₹25,000 |
Treat those numbers as illustrative, not benchmarks, your market, city, and client size move them a lot. A boutique agency in a metro serving real-estate clients prices very differently from one serving local retail in a tier-2 town.
If a client already pays you a monthly retainer for digital, fold offline in as another measured channel and lift the retainer accordingly. The advantage: no separate line item to negotiate, and offline becomes part of why the whole retainer is worth it. The risk: the value gets buried, so make sure your reporting surfaces the offline results explicitly.
For confident agencies with the right client, tie part of the fee to results, a base plus a component per qualified lead, or a share of measured revenue. This only works when attribution is clean, which is precisely what offline attribution gives you. Don't offer performance pricing on a channel you can't measure; offer it because you finally can.
Here's the frame that makes pricing conversations easy. Your client is already spending on offline, the print insert, the hoarding, the event booth. Right now that spend is unmeasured, which means some meaningful chunk of it is wasted and nobody knows which chunk.
Your fee isn't an added cost. It's the thing that stops the waste. If a client spends ₹6 lakh a quarter on outdoor and your attribution reveals that half of it underperforms, a ₹25,000 monthly fee that lets them reallocate ₹3 lakh is trivially worth it. Price against the waste you eliminate, not against your hours.
A pricing note that's really an honesty note. When you write the scope, be precise about the mechanism. Standard QR codes scan with any phone's native camera, no app required, that's your reliable, sellable core. Image-recognition triggers, where the camera reads a picture instead of a code, only work inside the Adscano scanner or an app embedding it, and that's in beta.
So price and promise around QR. If a client is excited about image triggers, scope that as a clearly labelled experiment, ideally at no extra charge for now, so you never bill for something that might not fire.
Start a touch lower than you think to get the first two or three case studies, then raise. Once you can walk into a pitch and say "we did this for a jewellery client and their per-lead cost on print came in below their Google spend," you've earned the right to charge more. Proof resets your rate card.
This connects directly to how you demonstrate value over time, the reporting layer is what justifies every rupee. We break that down in our guide to white-label reporting that wins agency renewals. A strong rate card and a strong report reinforce each other: one sets the price, the other proves it was fair.
Free. Don't run offline attribution as a free perk to sweeten a digital deal, even early. The moment it's free, it's perceived as worthless, and you'll never claw the price back. If you want to prove it cheaply, run one paid pilot at a modest setup fee. A client who paid even a little pays attention, and paying attention is what turns a pilot into a permanent line item.
Ready to put a price on something your competitors can't even offer? Start free, run one paid pilot, and let the result set your rate card.