Billboard and hoarding QR code tracking

Find out which hoarding is worth renewing

Outdoor sites are booked on traffic counts and gut feel. Give each hoarding its own Adscano QR and you see which locations people actually respond to, by hour and by city, before the renewal conversation.

Free plan, no card. Paid plans from ₹2,999 a month including GST.

How it works

One campaign, many sites

Create the campaign once, then add a placement for every hoarding, bus shelter or metro pillar.

Print each site's code

Every placement gets its own QR, sized for its viewing distance, with the same landing page behind it.

Compare locations

Scans, unique people and leads per site, plus the hours they happen, side by side.

What you get

Per-site tracking

Each location's code reports separately, so a strong site can't hide a weak one.

Time-of-day patterns

See when people scan: commute hours, weekends, evenings.

Approximate city

Each scan is placed in a city from the phone's network address, for multi-city campaigns.

Landing page and leads

Mobile page with your offer, a lead form, WhatsApp or call button.

Image trigger (beta)

For premium creatives where a QR would spoil the design, the ad art itself can open the page inside the Adscano scanner or your app.

Client-ready reports

A shareable report per campaign or client, with the placement comparison included.

QR codes on hoardings: what actually works

Most hoardings are seen from too far away for a code to be scanned, so be honest about the site. Codes work where people stand or wait: bus shelters, metro stations, mall atriums, petrol pumps, traffic signals and building-side banners at eye level.

Size the code for the distance: about one tenth of the distance people will scan from. Someone scanning from 3 metres needs a code around 30 cm wide. High contrast, a plain white border and no glare from lighting at night matter as much as size.

Pair the code with a short promise readable in two seconds ("Scan for the price list", "Scan to book a free visit"), and keep the landing page to one action. Outdoor viewers are in motion; the page must load fast on 4G and ask for very little.

Common questions

Can I measure a highway hoarding nobody stops at?

A QR can't help where nobody can scan; use a short vanity link or a dedicated phone number there. Codes suit sites where people stand, wait or walk past slowly.

How do I compare sites fairly?

Use the same creative and offer on each site, give each its own code, and compare scans per day of display rather than totals.

Do people need an app?

No. The QR opens in the phone's normal camera. Only image triggers need the Adscano scanner or your own app.