Making admission ads measurable
Treat each pamphlet drop as its own placement: school name, date and area. When enquiries come in, you will know which schools and neighbourhoods respond, which is exactly where to send next year's team.
Offer something worth a scan: a free demo class, a scholarship test seat, last year's results or the fee structure. Parents scan for information; the form should ask only for a name, a mobile number and the class or course.
Speed of follow-up decides conversions in admission season. Set up lead alerts so a counsellor calls the same day, and use the enquiry's placement to open the conversation ("You saw our ad in the Sunday paper").