How to split flyer codes
| How the flyer goes out | Give a separate code to | What you learn |
|---|---|---|
| Door drop | Each postcode, zip code or neighbourhood | Which areas are worth another drop |
| Street hand-out | Each location, and each day if you can | Which spots earn the team's time |
| Counter or shop stack | Each shop or partner | Which partners actually pass flyers on |
| Newspaper insert | Each edition or delivery area | Whether the insert fee pays back |
Printing a flyer QR code that scans
A flyer is held about 25 to 30 cm from the phone, so print the code at least 3 cm (1.2 in) wide with a white border all round. On an A5 or DL flyer that still leaves plenty of room for the offer. Keep it off folds and well inside the trim line.
Thin paper can let the print on the back show through the code. Put a plain area behind it on the reverse, and test a proof with two phones in daylight before the full run.
Running several versions costs little on digital print, where each one is just another file. On offset, ask the printer about changing only the black plate. If the code is printed in black, that is usually the cheapest way to run several batches.
Totals mislead when batches differ in size. Note how many flyers each batch used and compare leads per 1,000 flyers, then cost per lead. A 500-piece hand-out and a 5,000-piece door drop are only comparable once you do.